Case Study: Zewa accelerates character creation 4x with Phygital+

How Great Created a Brand Character for Zewa Using Phygital+

The creative agency GREAT faced the challenge of creating a new brand character, Domovenok, for their client Zewa. They needed to localize the brand for a Russian audience and develop a highly adaptable hero, all while significantly accelerating the production timeline without sacrificing quality. To meet this challenge, they partnered with the vendor Phygital+.

Using Phygital+'s AI tools, including DALL-E and a prompt generator, GREAT created a completely unique and customizable character. This solution slashed the character creation and client approval process from several months down to just one week. The campaign was a major success; research showed 88% of respondents liked Domovenok, and over 50% expressed a desire to purchase Zewa products after seeing him.

Zewa