Case Study: FUNDAY launches marketplace product cards faster with Phygital+

FUNDAY launches marketplace cards 10–15 minutes per card with Phygital+

FUNDAY, a fashion brand, faced a bottleneck in its marketplace operations as traditional studio photography could not keep up with its high volume of new products. This delay hurt their time-to-market and resulted in listings with generic visuals that failed to capture their fun and cheerful brand ethos. To solve this, they partnered with Phygital+ to implement an AI-powered product card production pipeline.

The solution from Phygital+ created a repeatable process using digital avatars and locations to generate realistic product cards from sketches or simple photos. This allowed FUNDAY to launch listings before a studio shoot. The results were significant, with a single employee processing about 30 cards per day in just 10-15 minutes each. These AI-generated cards frequently achieved top rankings in CTR and orders, dramatically speeding up their time-to-market.

FUNDAY