Case Study: Republican Candidate Campaign achieves 428K impressions and 82K video completions with Phunware

Republican Candidates Campaign - Customer Case Study

Phunware partnered with a Republican congressional primary campaign facing a crowded field and a voter base largely unfamiliar with the candidate, who had previously served in a much smaller state legislative district. With low primary turnout risk and recent restrictions from Google and Apple limiting cookie-based targeting, the campaign needed smarter, more precise mobile outreach to build awareness and drive voters to the polls.

Phunware’s Big Data team matched roughly 145,000 voter records to Phunware device IDs and used geo-fencing around Republican events to serve a mix of mobile banners and a 30-second video ad over 36 days. The effort generated 428,163 impressions, 3,867 clicks (0.90% CTR), 82,049 video completions and a 50.26% overall VTR, delivering strong reach and engagement for the campaign.