Phunware
15 Case Studies
Case Study: Susan Miller’s Astrology Zone® achieves a unified, top‑100 mobile experience and high user engagement with Phunware
A Phunware Case Study
Astrology Zone - Customer Case Study
Susan Miller’s Astrology Zone® partnered with Phunware to bring the renowned astrologer’s monthly horoscopes and advice into a modern, mobile-friendly format. Facing a presence limited to web and social channels, Miller needed an elegant, branded app experience that preserved her voice, created continuity with the website, and refreshed astrology’s image for a new generation.
Using Phunware’s Multiscreen-as-a-Service, the Astrology Zone® app delivers daily and monthly horoscopes, notifications, subscriptions, shopping and social integration while maintaining consistent branding. The app became one of the top 100 top-grossing lifestyle apps, logging 22 million iOS sessions and more than 145,000 installs from Dec 2015–Dec 2016, with 132,700 App Store views and a 69% download conversion rate.
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Astrology Zone
Susan Miller
Founder