Case Study: Virgin Holidays achieves millions in email revenue uplift with Phrasee AI

Phrasee’s Innovative AI Takes Virgin Holidays’ Email Marketing to New Heights

Virgin Holidays, the UK holiday company known for its customer-first approach, wanted to improve its online experience and grow digital sales, but lacked a strong testing culture and the time, resources, and technology to optimize email marketing effectively. To help address this challenge, Virgin Holidays turned to Phrasee and its AI-powered email subject line optimization technology.

Using Phrasee’s AI alongside tools like Adobe and Movable Ink, Virgin Holidays was able to boost email open rates by 2 percentage points. That incremental uplift generated several million pounds in revenue from the email channel, demonstrating a significant measurable impact from Phrasee’s solution.

Virgin Holidays

Saul Lopes

Customer Lifecycle lead