Case Study: Wowcher achieves a 31.2% reduction in cost per lead with Phrasee

Phrasee for Social Wows Deals Megabrand Wowcher With a 31.2% Reduction in Cost Per Lead

Wowcher, a daily deals megabrand, wanted to improve lead generation from its social media advertising. After seeing success with Phrasee in email marketing, the team explored whether Phrasee’s AI could also help optimize Facebook and Instagram ad copy to drive better performance.

Using Phrasee for Facebook and Instagram alongside its agency, Tomorrow TTH, Wowcher ran a few campaigns and saw strong results. Phrasee delivered a 31.2% reduction in cost per lead (CPL), and Wowcher said the efficiency gains were impressive enough to keep testing Phrasee across its social media campaigns.

Wowcher

Alexis Harrison

Head of External Media