Case Study: Walgreens boosts vaccination engagement with Phrasee

A Phrasee Case Study

How Walgreens is using Phrasee to boost vaccination rates

Walgreens, the pharmacy and healthcare retailer, needed to rapidly communicate critical COVID-19 testing and vaccination information to millions of customers through email while ensuring people actually opened and engaged with those messages. To improve the performance of its CRM email channel, Walgreens partnered with Phrasee.

Using Phrasee’s AI-powered language optimization for email subject lines and messaging, Walgreens simplified content, adjusted tone, and improved consistency across communications. The result was a 30% average open rate uplift and an estimated “$ millions” in commercial impact, while also helping more customers get the information they needed about vaccine appointments.

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