Case Study: Superdry boosts email engagement with Phrasee

How Superdry Use Phrasee to Cut Through Cluttered Inboxes and Gain Retail Footfall

Superdry, the global fashion retailer operating across 21 international websites, needed a way to boost declining email engagement and increase eye share in increasingly crowded inboxes. To improve performance across its crucial email marketing channel, Superdry turned to Phrasee and its AI-powered copywriting technology.

Using Phrasee to optimize email subject lines and marketing copy, Superdry aimed to cut through clutter and drive stronger audience engagement. The company reported that the results were “nothing short of amazing,” with Phrasee delivering a positive impact on engagement, though no specific numerical uplift was provided.

Superdry

Ian Mckenna

CRM Analyst