Case Study: eBay achieves higher engagement and ROI with Phrasee

How eBay pioneered the use of Brand Language Optimization

eBay, the global ecommerce marketplace, needed a way to scale marketing copy creation across millions of subscribers without losing its brand voice or resorting to spammy, clickbait language. To solve this challenge, eBay turned to Phrasee’s Brand Language Optimization technology to improve email subject lines and other customer communications.

Using Phrasee’s AI-powered natural language generation and deep learning models, eBay was able to generate on-brand copy quickly and at scale, first across the US and UK and later in Germany and push notifications. Phrasee helped deliver measurable gains, including a 15.8% average open-rate uplift, a 31.2% average click-rate uplift, more than 700,000 incremental opens and 56,000 incremental clicks per campaign, and a 42.3% click-rate uplift when combined with another personalization platform.

eBay

Justine Del Greco

Marketing Manager Global