Case Study: Gumtree boosts email opens and click rates with Phrasee

Gumtree Boosts Conversion Rates and Drives 44% Email Click Uplift With Phrasee

Gumtree, the UK’s #1 classified ads site and part of the viagogo company, was facing declining email open rates and weakening CRM performance as inboxes became more crowded. To address this challenge, Gumtree turned to Phrasee, using its AI-powered email language optimization technology to improve subject lines and revitalize email engagement.

Phrasee integrated with Gumtree’s Salesforce Marketing Cloud workflow through the Phrasee Salesforce AppExchange app, making it easy to run split tests and optimize subject lines. The results were strong: Gumtree reported a 35% increase in opens, with gains sometimes reaching 50%, alongside a 44% email click uplift and improved conversion rates.

Gumtree

Matt Button

Head of CRM