Case Study: Barts boosts conversion and AOV with Photoslurp

Using advanced UGC analytics to understand eCommerce customers

Barts, a Dutch accessories brand, wanted a better way to use the user-generated photos and videos its customers were already sharing on social media. To make that content useful in its eCommerce store and understand how it performed, Barts partnered with Photoslurp to find a UGC platform that could easily collect customer content and connect it to products.

With Photoslurp, Barts was able to curate and make its user-generated content shoppable, while using analytics to track engagement and sales impact. The result was measurable growth, including a 9.19% increase in overall conversion rate and a 20.49% increase in average order value.

Barts

Marlot Smeets

PR & Content Marketer