Case Study: Fizik achieves higher conversion with Photoslurp UGC

Employing authentic User Generated Content to stand-out in a niche market

Fizik, an international premium cycling brand, wanted to better connect with everyday riders in its niche market and encourage more engagement from shoppers. Because its customers were already sharing photos and videos of their products, Fizik looked for a way to turn that enthusiasm into stronger customer relationships and more sales.

Using Photoslurp’s UGC solution, Fizik added customer content galleries and carousels to its home and product pages through the Flowbox platform. The result was an 11.9% increase in overall conversion rate and a 4.4% increase in average order value, showing measurable impact from the enhanced shopping experience.

Fizik

Enrico Grando

eCommerce & Digital Manager