Case Study: Maquillalia achieves higher conversion and order value with Photoslurp

Creating a compelling online shopping journey through the eyes of eCommerce customers

Maquillalia, a Spanish online cosmetics retailer, faced the challenge of selling personal beauty products in an eCommerce environment where customers could not physically try or test items before purchasing. To address this, they partnered with vendor Photoslurp to leverage its Flowbox technology for a user-generated content (UGC) strategy.

Photoslurp's solution enabled Maquillalia to integrate authentic customer photos and videos into their website, showcasing real people using the products. This built trust and gave shoppers a better sense of how the cosmetics would work for them. The implementation by Photoslurp was highly successful, resulting in an 11.20% increase in overall conversion rate and a 15.68% rise in average order value.

Maquillalia

Sara Varo

Marketing Manager