Case Study: VOX boosts conversion rate with Photoslurp

Converting customer content into authentic visual reviews

VOX, a company in the interior design and finishing industry, faced a challenge common among its online customers: a lack of visual reviews and photos on its product pages. The brand had amassed a wealth of authentic customer photos on social media but lacked a streamlined way to harness that content as social proof. They sought a solution to integrate these visual reviews to improve their eCommerce performance and turned to the vendor Photoslurp for its service.

Using Photoslurp, VOX collected user-generated content from social media and integrated it across their website, including the homepage, product pages, and a lookbook gallery. This provided shoppers with authentic visual reviews that showed products in real-life settings. The solution delivered significant measurable results, including an 18.76% increase in overall conversion rate and an 18.18% rise in average order value, demonstrating the powerful impact of the Photoslurp platform.

VOX

Damian Miziolek

eCommerce Specialist