Case Study: University of Maryland Medical System achieves faster, more consistent visual storytelling with PhotoShelter for Brands

Why the University of Maryland Medical System Invests in Visual Storytelling

The University of Maryland Medical System needed a better way to manage and share the growing volume of photos, videos, logos, and other creative assets produced by its in-house team. As demand for fast, authentic visual storytelling increased across more than 100 internal clients, the team turned to PhotoShelter for Brands to replace stock imagery, reduce workflow bottlenecks, and keep content organized and accessible.

PhotoShelter for Brands helped UMMS build a centralized, cloud-based media library with keyword search, tagging, secure access controls, and easy sharing across the health system. The result was faster turnaround times, less duplication of work, stronger brand consistency, and improved collaboration across locations, with the team producing around 120 projects per month while keeping assets HIPAA-conscious and securely managed.

University of Maryland Medical System

Michelle Bamburak

Creative Manager