Case Study: FreshDirect achieves faster, more controlled content delivery with PhotoShelter for Brands

Why FreshDirect Invests in Organic Lifestyle Imagery

FreshDirect, the online grocery pioneer serving the New York City area, needed a faster way to manage and share the large volume of visual content powering its digital storefront. Its legacy server-based system made assets hard to find, slowed requests across teams, and limited brand control, creating bottlenecks for a company that relies on imagery to sell fresh food without a physical store. PhotoShelter for Brands helped FreshDirect address this challenge with a cloud-based DAM built for speed and collaboration.

With PhotoShelter for Brands, FreshDirect streamlined asset access using AI visual search, permissioned sharing, and Smart Galleries tied to product IDs, making it easier to find images, support non-creative teams, and protect brand standards. The result was faster content execution, reduced reliance on manual metadata, and quicker promo turnaround when inventory or campaigns changed. FreshDirect said PhotoShelter was vital to its workflow, enabling the team to move through a high pace of creative work that would not have been possible otherwise.

FreshDirect

John Kelly III

Senior Managing Photographer