Case Study: Waterfall Resort controls its brand and streamlines image distribution with PhotoShelter for Brands

Waterfall Resort Controls its Brand by Sharing High Quality Images

Waterfall Resort is a remote, adventure-focused lodge in Alaska that offers guided sport‑fishing trips reachable only by boat or seaplane. As an experiential brand, its biggest challenge is communicating the feel of those once‑in‑a‑lifetime moments to people who have never visited, so high‑quality visuals are essential—yet the team must tightly control which of their ~6,000 images are shared publicly to protect the brand.

To solve this, Waterfall uses Libris as a centralized visual asset management system with a strict editorial process (only ~5% of photos are exposed), granular permissions, nested collections and galleries, on‑the‑fly resizing, version control, and download/expiry limits. The result is faster, secure delivery to media, sales and resellers, more diverse and accurate coverage, streamlined internal workflows, and stronger brand consistency that helps build desire and trust with prospects.

Waterfall Resort

Geoff Stevens

Director of Marketing