Case Study: Adventure Travel Trade Association achieves streamlined visual storytelling and centralized digital asset management with PhotoShelter for Brands

Visual Storytelling and Digital Asset Management in Adventure Travel

The Adventure Travel Trade Association (ATTA) needed a better way to manage and share the large volume of photos and videos its distributed team and partners use to market destinations. Before adopting a dedicated system, assets were scattered across Picasa, Flickr and hard drives, weren’t consistently high-resolution or searchable, and were difficult to share with internal teams and external partners.

The ATTA implemented Libris by PhotoShelter — a cloud-based digital asset management solution with searchable metadata, permission controls and a Lightroom plugin for tagging — to centralize its visual library. The new workflow made collaboration and professional delivery effortless (the ATTA shared a Summit gallery with 700 delegates and logged 12,443 pageviews), increased asset reuse for partner marketing, and streamlined internal processes across the organization.

Adventure Travel Trade Association

Murray Bartholomew

Marketing Manager