Case Study: Visit Greenland achieves stronger brand storytelling and easier partner access to visuals with PhotoShelter for Brands

Visit Greenland Reclaims Its Brand Identity Through Compelling Visuals

Visit Greenland, the official tourism board and largest travel site for Greenland, needed a better way to showcase the country’s authentic beauty and improve access to its visual content. Its old setup using Flickr and Dropbox was fragmented, hard to search, and created too many manual content requests, making it difficult for partners to find fresh images and weakening the brand story.

Visit Greenland moved its image library to **PhotoShelter for Brands**, creating a centralized asset management system with easier uploading, metadata handling, and self-service downloading for stakeholders. The result was a much smoother workflow and stronger brand consistency: more than 200 users signed up to access the database, 97% of them international B2B partners and domestic stakeholders, reducing requests to Mads Pihl and helping Visit Greenland present a more diverse, compelling image of Greenland.

Visit Greenland

Mads Pihl

Photographer and Market Developer