Case Study: University of Tennessee at Martin improves visual storytelling and streamlines asset sharing with PhotoShelter for Brands

UT Martin Develops a Superior System for Visual Storytelling

The University of Tennessee at Martin (UT Martin) needed a better way to manage its growing library of photos and videos, as assets were scattered across hard drives and servers and campus users couldn’t find content on their own. The university also had an outdated photo-sales process that required manual requests, payments, and mailing, slowing down both service and productivity. PhotoShelter for Brands was brought in to help streamline the university’s visual asset workflow.

With PhotoShelter for Brands, UT Martin centralized its media library, enabled self-service access, and made it easy to share photos and video clips across campus. The team now fulfills requests daily, uploads live event photos in real time, and lets users buy images directly online as digital downloads or prints. The result has been faster distribution, less pressure on staff, improved organization, and stronger campus-wide storytelling that helps enhance the UTM brand.

University of Tennessee at Martin

Nathan Morgan

Assistant Director of News And Visuals