Case Study: University of Tennessee achieves faster, smarter content management with PhotoShelter for Brands

UT Knoxville Graduates to Better Content Management with PhotoShelter

The University of Tennessee, Knoxville needed a better way to manage and share growing volumes of branded photography after its outdated DAM system became slow, hard to search, and difficult for campus partners to use. Steven Bridges and the Office of Communications and Marketing struggled with manual tagging, sluggish uploads, and limited access for faculty, staff, and other university teams.

PhotoShelter for Brands replaced those bottlenecks with AI Visual Search, Photo Mechanic and Canva integrations, facial recognition, and unlimited SSO access for users. With PhotoShelter for Brands, the university sped up uploads, improved archive search, and made content easier to use across campus—saving time, boosting efficiency, and enabling broader adoption by social media teams, professors, and the Chancellor’s office.

University of Tennessee

Steven Bridges

Manager of Photography for the Office of Communications and Marketing