Case Study: UFC achieves streamlined social media content distribution with PhotoShelter for Brands

UFC Streamlines Social Media Operations with PhotoShelter

UFC, the global leader in mixed martial arts, manages a massive social media operation across hundreds of millions of followers, but its manual content workflows were slow, inconsistent, and hard to scale. The team needed a better way to deliver approved content to athletes, partners, and stakeholders while keeping posts on-brand and reducing the burden of content management.

PhotoShelter for Brands implemented its content distribution platform to automate delivery of pre-approved assets, organize audiences into groups, and make sharing easy for athletes via tools like text-message access. With PhotoShelter for Brands, UFC streamlined workflows, strengthened relationships with athletes and partners, and expanded social reach by an additional 289M+ followers as athletes posted UFC content across their own channels.

UFC

Eric Yee

Social Media Director