Case Study: MATCH Hospitality achieves faster, more searchable live event photography workflows with PhotoShelter for Brands

Transforming Your Live Event Photography Workflow

MATCH Hospitality, a global leader in official commercial hospitality programs for major sporting events like the FIFA World Cup™ and British Grand Prix, needed a faster, more organized way to manage event photography. Their challenge was coordinating large-scale shoots across multiple locations under tight deadlines while keeping images searchable, brand-specific, and usable for future promotions. They used PhotoShelter for Brands to support their creative workflow.

PhotoShelter for Brands implemented a real-time workflow with automatic AI tagging, structured folders, collections, and galleries so photographers could upload images directly into the right place and teams could self-serve assets quickly. The new PhotoShelter Library was adopted by 44 users in just 4 days, now contains over 15,000 assets, and replaced slow email/WeTransfer handoffs with fast image access across marketing, sales, culinary, and event teams.

MATCH Hospitality

Morag kent

Marketing Lead UK