Case Study: MLB Photos streamlines asset sharing and cuts workflow steps with PhotoShelter for Brands

The Smart Tech Behind MLB Photo Team's Social Media Success

MLB Photos needed a more efficient way to manage and distribute an archive of more than 2 million images across 600 stakeholders, clubs, internal departments, and external partners. Using PhotoShelter for Brands, the team was struggling with a manual, seven-step workflow for uploading, downloading, and sharing assets at the speed required for MLB’s nonstop content demands.

PhotoShelter for Brands implemented Integrated Accounts to streamline MLB Photos’ asset management and sharing process. The workflow was reduced from seven steps to four, giving users instant access to archive assets and enabling seamless distribution without leaving the platform, while also supporting direct integrations to Getty Images and Greenfly to keep social and licensing content moving efficiently.

MLB Photos

Jessica Carroll

Senior Director