Case Study: New York Giants achieve a player-first, scalable content workflow with PhotoShelter for Brands

The New York Giants Built a Player-First Content Engine with PhotoShelter

The New York Giants, one of the NFL’s most iconic teams, needed a faster way to manage and share a growing photo library across departments and with players. Before using PhotoShelter for Brands, the creative team relied on hard drives, email requests, ZIP files, and manual photo delivery, which slowed down access and created too much back-and-forth.

PhotoShelter for Brands implemented an organized, searchable digital asset management system with AI-powered visual search and automated content distribution. The result was a self-serve library used across the organization, plus automated photo delivery to players after games, saving time and speeding up sharing so images appeared on social media quickly.

New York Giants

Matt Swensen

Senior Creative Director