Case Study: The Bowery Mission streamlines 150 years of storytelling and archival asset management with PhotoShelter for Brands

The Bowery Mission - Customer Case Study

The Bowery Mission, a New York nonprofit serving people facing homelessness and hunger for more than 150 years, needed a better way to manage its vast historical media archive and support anniversary storytelling efforts. With over 60,000 photos and assets dating back to the 1870s, the team used PhotoShelter for Brands to organize, store, and quickly find the right images and videos for campaigns, events, and partner collaborations.

PhotoShelter for Brands helped The Bowery Mission streamline keyworded search, simplify sharing with internal teams and external agencies, and manage major projects like a commemorative book, museum-style exhibit, and citywide advertising. The result was smoother collaboration and faster access to historic and current content, enabling the organization to deliver its anniversary storytelling across social, print, and out-of-home channels more efficiently.

The Bowery Mission

Brian Ourien

Director of Brand Marketing and Communications