Case Study: Global Alliance for Clean Cookstoves achieves powerful visual storytelling with PhotoShelter for Brands

Shell and Global Alliance for Clean Cookstoves Team Up to Fuel Visual Storytelling

Global Alliance for Clean Cookstoves needed a stronger way to share its mission of reducing the health, climate, and economic risks of cookstove smoke, and it used PhotoShelter for Brands’ Libris by PhotoShelter as its visual asset management solution. The organization also wanted to support a broader visual storytelling campaign with Shell and other partners that could reach audiences beyond its own channels.

PhotoShelter for Brands helped by organizing and sharing the Alliance’s photo galleries and video archive with the production team, enabling efficient collaboration on scripting, edits, and repurposing authentic footage. The result was a compelling PSA campaign that aired on major outlets like NBC’s TODAY Show and Saturday Night Live, reaching a much larger audience and amplifying awareness of clean cookstove solutions.

Global Alliance for Clean Cookstoves

Kip Patrick

Communications Director