Case Study: Colorado Rockies achieves viral Twitter success with PhotoShelter for Brands

Rockies Challenge Reds To A Snowball Fight, Win Twitter

The Colorado Rockies wanted a fast, on‑brand way to engage fans during an unexpected snow day but needed immediate access to visual content and a partner to make the idea sing. Their challenge was to create a timely, playful social moment that felt authentic to the team’s voice and would stand out in crowded Twitter feeds.

Using Libris by PhotoShelter to pull snow-covered stadium photos from the cloud, Rockies social staff launched an improvised Twitter snowball fight with the Cincinnati Reds, trading images, GIFs and witty captions for a tightly timed exchange. The stunt drove strong fan engagement and media attention, drew other MLB teams into the conversation, and proved how ready access to visual assets and the right collaborative partner can turn a simple idea into a viral brand moment.

Colorado Rockies

Julian Valentin

Assistant Director, Digital Media & Publications