Case Study: Recreational Boating & Fishing Foundation drives stronger engagement and streamlines content delivery with PhotoShelter for Brands

RBFF Casts a Wider Net to Drive Engagement with PhotoShelter

The Recreational Boating & Fishing Foundation (RBFF), a nonprofit promoting recreational angling and boating, needed a better way to manage its large library of photos and videos. Before using PhotoShelter for Brands, RBFF struggled with scattered assets, slow manual tagging, difficult sharing with state agencies and partners, and no visibility into what content was being searched for or downloaded.

By implementing PhotoShelter for Brands’ DAM platform, RBFF centralized more than 57.5k assets, automated about 365 visual asset requests per month, and gave 300+ users access to content. The solution improved search with AI and smart tagging, simplified permissions-based sharing, and provided usage insights that helped RBFF better understand audience interests and work more efficiently.

Recreational Boating & Fishing Foundation

Charles Neville

Senior Manager of Digital Operations