Case Study: Premier Lacrosse League achieves real-time AI-powered social media workflow and 200% increase in player posts with PhotoShelter for Brands

Premier Lacrosse League’s AI-Powered Social Media Workflow

The Premier Lacrosse League (PLL) faced the challenge of delivering huge volumes of real‑time imagery from its quarantined Championship Series with a smaller on‑site media team while satisfying multiple stakeholders — league and team channels, players, press partners, NBC Sports and sponsors — and keeping pace with intense fan demand.

PLL implemented a PhotoShelter AI‑powered end‑to‑end workflow that automates ingestion, facial and jersey recognition (RosterIQ), brand tagging (BrandIQ), keywording (FusionIQ) and athlete routing (Greenfly Connect). The system tagged 20,000 images, identified 40,666 players and 18,085 brand marks, enabled automated athlete delivery that drove a 200% week‑over‑week increase in player posting (12.2% average Instagram engagement), and helped the league generate 2.65M Instagram interactions while saving hundreds of hours in tagging and distribution.

Premier Lacrosse League

Tyler Steinhardt

Director of Marketing