Case Study: New York City Housing Authority achieves clearer visual communication with PhotoShelter for Brands

Nyc Launches Digital Playbook, Uses Libris As Photo Sharing Solution

The New York City Housing Authority faced the challenge of improving how city agencies communicate with New Yorkers, especially by making messages clearer and more visual. In the case study, the organization’s digital strategy focused on simplifying communication and providing a centralized photo-sharing resource, using PhotoShelter for Brands’ Libris solution to help make imagery easier to find and use across agencies.

PhotoShelter for Brands implemented a citywide, cloud-based image library that centralized professional photos and made them searchable and accessible to city workers who need high-quality visuals. The result was a faster, more streamlined image-sharing process that supported clearer public communication and helped the city better explain services through photos and graphics, with the goal of reaching and informing more New Yorkers effectively.

New York City Housing Authority

Thomas Ngo

Digital Communications Manager