Case Study: NFL achieves faster, more measurable content ROI with PhotoShelter for Brands

NFL Uses PhotoShelter to Maximize Content ROI

The NFL needed a faster way to deliver real-time photos and prove the ROI of its content across PR, marketing, digital media, and players’ social channels. Managing images from 250 regular-season games and other events created a huge workflow burden, and the team needed PhotoShelter for Brands to help organize, distribute, and measure content more effectively.

PhotoShelter for Brands helped the NFL streamline its workflow with connected cameras, live editing, metadata tagging, and automated distribution to editors, the social team, and more than 1,500 players. The result was faster content delivery, better personalization, and stronger engagement metrics; one Super Bowl post reached more than 9.9 million impressions and 1.2 million engagements, landing in the Top 0.01% of NFL content.

NFL

Ben Liebenberg

Lead Photographer