Case Study: Chick‑Fil‑A achieves streamlined image sharing and cost savings with PhotoShelter for Brands

Meet The Visual Asset Manager Behind Chick-Fil-A’s Communications

Chick‑fil‑A, a nationwide brand with nearly 2,000 franchised restaurants and about 70,000 team members, struggled with a sprawling, siloed photo library that made finding and sharing images for events and communications slow and inefficient. Teams needed faster access for internal use and media distribution, especially around big moments like the NYC grand opening.

Photographer and communications consultant Stanley Leary migrated Chick‑fil‑A’s assets to Libris (PhotoShelter), added metadata, and set up role‑based access so teams could quickly search, download and share images. The centralized digital asset management system sped delivery, reduced waste, stretched budgets, handled spikes of up to ~7,000 downloads a day, and delivered measurable time and cost savings.

Chick-fil-A

Stanley Leary

Corporate Communications Consultant