Case Study: Ladies Professional Golf Association saves time with auto-tagging from PhotoShelter for Brands

Ladies Professional Golf Association - Customer Case Study

The Ladies Professional Golf Association (LPGA) needed a faster way to identify and organize player photos from tournaments with as many as 144 competitors. Using PhotoShelter for Brands and its DAM auto-tagging feature, PeopleID, the LPGA wanted to quickly sort large batches of images and distribute them to stakeholders and fans.

PhotoShelter for Brands implemented PeopleID to auto-tag player images within seconds of upload, helping the LPGA team manage and share content in near real time. The result was a major time-saver and highly accurate tagging, even when players were wearing sunglasses and hats, improving the speed of photo distribution across social media and other channels.

Ladies Professional Golf Association

Brianne Wigley

Senior Manager of Integrated Content