Case Study: Kawasaki achieves faster, more secure media relations with PhotoShelter for Brands

Kawasaki’s Supercharged Media Relations Strategy

Kawasaki’s media relations team needed a faster, more reliable way to deliver high-resolution images and 4K video to journalists and partners at motorcycle launches, especially as demand for immediate access grew. They also wanted a branded, secure, easy-to-use media library that worked well for external media contacts and supported their workflow needs, so they chose PhotoShelter for Brands.

PhotoShelter for Brands implemented a centralized, customizable media library that let Kawasaki share content instantly at scale while maintaining security and brand consistency. The platform processes uploads 70% faster than tools like Dropbox, Box, and Google Drive, and PhotoShelter says it has maintained 100% data durability over 15 years; as a result, Kawasaki now has a dependable hub for global media distribution and more confidence heading into COVID-era launches.

Kawasaki

Martin Lambert

European PR Manager