Case Study: Jackson State University attracts top students with PhotoShelter for Brands

JSU Builds Brand That Attracts Best and Brightest with PhotoShelter

Jackson State University (JSU), a historically Black university in Mississippi with more than 7,000 students, needed a better way to manage years of unorganized photos and respond quickly to media and stakeholder requests. Before working with PhotoShelter for Brands, JSU relied on Google Drive without metadata, making it difficult for chief photographer Charles A. Smith to find images efficiently and support marketing efforts aimed at attracting prospective students.

PhotoShelter for Brands implemented a centralized digital asset workflow with metadata tagging, advanced search, customizable galleries, and easy link sharing. As a result, JSU turned a messy archive into a searchable system where archival requests can be fulfilled in seconds, improved real-time content distribution, and strengthened visual storytelling for recruitment and outreach.

Jackson State University

Charles A. Smith

Photographer