Case Study: Jackson State University achieves real-time photo delivery and increased fan engagement with PhotoShelter for Brands

Jackson State University - Customer Case Study

Jackson State University photographer Charles A. Smith had to capture and distribute photos in real time when Pro Football Hall of Famer Deion “Coach Prime” Sanders unexpectedly accepted the head coaching job. The surprise press conference and the need to tell the story for media, recruits and the university’s social channels created a fast-moving challenge: shoot every angle, move quickly from remote workflows back on site, and get images into the hands of stakeholders immediately.

Charles used PhotoShelter galleries—integrated with Opendorse—to upload, organize and automatically deliver images to the coach, players, media and the university’s social team. The result was broad media pickup and strong social engagement (individual images reached 10–15K hits), immediate access for partners and recruits, and an accelerated, scalable workflow to document Coach Prime’s arrival and support JSU’s enrollment and ticketing momentum.

Jackson State University

Charles A. Smith

Photographer