Case Study: University of Virginia Athletics achieves faster, more secure content management with PhotoShelter for Brands

Inside UVA Athletics’ Smart Content Strategy with PhotoShelter

University of Virginia Athletics needed a smarter way to manage its growing visual content across 25 NCAA Division I sports, but scattered storage tools, inconsistent file naming, limited metadata, and uncontrolled access made it hard to find, share, and protect photos. The team also struggled to distribute content quickly to athletes and social channels, slowing down their ability to build hype around games and events.

With PhotoShelter for Brands, UVA Athletics implemented a centralized digital asset management system and content distribution workflow that automated about 90% of the process. PhotoShelter for Brands helped the team organize assets, control who could view or edit files, send content instantly to sports accounts, and track performance with analytics—allowing UVA to measure downloads, engagement, and reach while saving time and reducing mistakes.

University of Virginia Athletics

Jamie Holt

Director of Athletics Photography