Case Study: Houston Rockets achieve doubled visual content output and real-time fan engagement with PhotoShelter for Brands

Inside the Bubble with the Houston Rockets

The Houston Rockets faced a sudden COVID-19 disruption when the NBA shut down the season and later moved play to the Orlando “bubble.” With strict protocols allowing only one team creative — Senior Producer Terrance Daniels — on-site, the organization needed to keep millions of fans engaged and fulfill sponsor obligations without live crowds or traditional access.

The team implemented a real-time workflow: Terrance captured behind-the-scenes and game moments, sent assets immediately to the Houston social team, and used PhotoShelter to manage and distribute content. The approach produced viral hits (notably James Harden’s arrival clip), doubled monthly photo uploads (from 7,000 to 14,000), boosted fan engagement, and kept sponsorship opportunities active despite the absence of in-arena exposure.

Houston Rockets

Terránce Daniels

Senior Producer of Digital Media