Case Study: Women’s Tennis Association boosts fan engagement and brand growth with PhotoShelter for Brands

How WTA Fuels Fan Engagement with PhotoShelter Content Distribution

The Women’s Tennis Association (WTA) needed a faster, more flexible way to distribute high volumes of visual content to players and tournaments so they could boost social engagement, strengthen brand awareness, and support sponsors. Its previous platform was manual, hard to use, and not well aligned with the WTA’s digital asset management workflow.

PhotoShelter for Brands implemented a seamless content distribution solution that made it easy to send branded assets directly to players and partners, with built-in analytics to track performance. The WTA used it to distribute 300+ branded assets to 150+ players during its rebrand, helping extend the organization’s reach, improve real-time sharing, and drive stronger fan engagement and ticket sales.

Women’s Tennis Association

Beth Hinson

Senior Director of Digital Production and Broadcast Marketing