Case Study: Visit Greenland reclaims visual storytelling and streamlines image sharing with PhotoShelter for Brands

How Visit Greenland is Reclaiming its Storytelling with Digital Asset Management

Visit Greenland set out to reclaim how the country is portrayed abroad by producing and owning its visual storytelling instead of relying on outsiders. The organization faced logistical and editorial challenges: creating on‑brand images is expensive and time‑consuming, and their previous storage workflow (Flickr + Dropbox and ad‑hoc file sharing) made assets hard to find, encouraged partners to reuse the same photos, and limited Visit Greenland’s ability to control the narrative.

Their solution was to produce original photography with a staff photographer, apply consistent metadata and branded tags in Lightroom, and move the library to the Libris digital asset management platform via a Lightroom plugin. The DAM centralized high‑res files, preserved copyrights and licenses, automated metadata transfer, and offered a searchable public portal with easy downloads—streamlining Mads’s workflow, enabling partners to find and use a wider, more representative set of images, and giving Visit Greenland stronger, more consistent control of its visual storytelling.

Visit Greenland

Mads Pihl

Photographer and Market Developer