Case Study: University of Miami Athletics achieves instant access to half a million images with PhotoShelter for Brands

How University Of Miami Athletics Has Instant Access To Half A Million Images

The University of Miami Athletics had nearly half a million photos spanning 30 years scattered across personal sites, desktops and disparate workflows. With more freelancers and rising demand for real-time social and web content, the team struggled to find, use and monetize images quickly—limiting engagement and efficient storytelling.

They consolidated the entire archive into a cloud-based Libris visual media library, providing FTP access for photographers, searchable metadata, custom tags and fast browsing. The result is instant access to the archive, quicker publishing for social and web, an NCAA-compliant photo-sales channel to generate revenue, and stronger, more consistent visual storytelling to build the Hurricanes’ brand.

University of Miami Athletics

Brian Bowsher

Associate Athletics Airector for Marketing and Digital Strategy