Case Study: University of Florida achieves fast, engaging graduation storytelling with PhotoShelter for Brands

How the University of Florida Captures the Excitement of Graduation

The University of Florida communications team—led by Art/Creative Director Bernard Brzezinski and photographers/videographers—needed to capture and share the genuine emotion of graduation while juggling diverse campus stories and tight timelines. Their challenge was delivering eye-catching photos and video quickly to 16 colleges and many stakeholders so content would stop scrolling audiences in just a few seconds.

They implemented Libris by PhotoShelter to organize, search and share imagery, turning image requests into a self-service workflow and eliminating large-file emails. The result: faster social posting at peak moments, more efficient internal collaboration, easier discovery for stakeholders, and stronger, more consistent visual storytelling that elevates the UF brand.

University of Florida

Bernard Brzezinski

Art/Creative Director