Case Study: Pittsburgh Steelers achieve real-time photo workflows with PhotoShelter for Brands

How the Steelers Share Real-Time Images & Manage Their Content Archive

The Pittsburgh Steelers needed a faster way to manage the flood of game-day photos and player requests that were overwhelming their small photography team. Using PhotoShelter for Brands and its media library and distribution tools, the team could no longer rely on slow, manual workflows for editing, tagging, and sharing images.

PhotoShelter for Brands helped the Steelers create a real-time lens-to-library process, with photos edited, tagged, and uploaded quickly, then automatically distributed to players’ phones. By using PhotoShelter AI to recognize and tag athletes, the team saved significant time, improved player engagement, and made it possible to share images almost instantly with players and fans.

Pittsburgh Steelers

Karl Roser

Manager of Photography