Case Study: Philadelphia Eagles achieve real-time fan engagement with PhotoShelter for Brands

How the Philadelphia Eagles Reach Fans in Real-Time with PhotoShelter

The Philadelphia Eagles needed a better way to organize thousands of photos, digitize historic assets, and distribute content quickly to players and fans. Their old system made searching difficult, manual tagging time-consuming, and social sharing too slow to keep up with real-time fan engagement needs.

PhotoShelter for Brands implemented a centralized digital asset library with AI auto-tagging and automated content distribution, including PlayerID, PeopleID, and LogoID. The result was faster search and sharing, less manual work, and stronger engagement; PhotoShelter also helped athletes’ content generate 8x the engagement per day compared with publishers with similar social footprints.

Philadelphia Eagles

Jennifer White

Senior Manager of Digital Assets