Case Study: Ontario Junior Hockey League achieves faster, organized content sharing with PhotoShelter for Brands

How the OJHL Scored Big with PhotoShelter’s Content Play

The Ontario Junior Hockey League (OJHL) needed a better way to manage the huge volume of photos and videos generated across its 22 teams. Its content workflow was fragmented, with images arriving by text and email, inconsistent quality from multiple contributors, and no centralized system to organize assets or measure content impact. PhotoShelter for Brands helped the league replace this manual process with a more streamlined, professional approach.

PhotoShelter for Brands implemented a centralized digital asset management workflow with smart organization, keywording, FTP connectivity, permissions controls, and built-in analytics. As a result, the OJHL can share content in real time, keep materials organized and on-brand, and track uploads, downloads, and user activity to prove ROI. The league reported faster distribution to editors and communications staff, stronger media feedback, and a more efficient content operation overall.

Ontario Junior Hockey League

Tim Bates

Director of Photography