Case Study: NFL achieves lightning-fast remote photo workflows with PhotoShelter for Brands

How the NFL Uses PhotoShelter to Maximize Content ROI

The NFL needed a faster, more flexible way to manage photo coverage for the 2021 Draft and related events, as its photographers worked across multiple states and live venues under COVID-era restrictions. Using PhotoShelter for Brands, the team had to quickly capture, organize, and share images for clubs, PR, events, marketing, and social teams.

PhotoShelter for Brands helped the NFL centralize its workflow in PhotoShelter, where images were edited, captioned, and distributed within minutes from several locations. The result was a highly streamlined remote process, with instant sharing and major scale gains, including more than 2,500 images sent wirelessly within seconds at the Super Bowl.

NFL

Ben Liebenberg

Former Director of Photography