PhotoShelter for Brands
149 Case Studies
Case Study: New York Jets achieve real-time, thumb-stopping fan engagement with PhotoShelter for Brands
A PhotoShelter for Brands Case Study
How the New York Jets Engage Fans with Real-Time, Thumb-Stopping Photography
The New York Jets wanted to turn their Instagram feed into a must-follow destination by giving fans a VIP, behind-the-scenes experience — from locker-room moments to 50-yard-line warmups — while also outpacing other outlets to deliver game photos in real time. The challenge was creating high-quality, thumb-stopping imagery that felt embedded with the team and could be published faster than traditional media.
They solved this by building a social-led photo operation: a full-time, in-house lead photographer/cinematographer (Dan Szpakowski) who reports directly to the social team and shoots in a documentary style, combined with an ultra-fast photo workflow that posts top images within seconds. The result is binge-worthy, dynamic content that consistently beats competitors to the feed, deepens fan engagement, and sets a new standard for real-time photography in the NFL.
Open case study document...
New York Jets
Dan Szpakowski
Lead Photographer