Case Study: Big 12 Conference achieves faster, organized access to 70,000+ photos with PhotoShelter for Brands

How The Big 12 Got Smarter with Their Digital Assets

The Big 12 Conference had amassed more than 70,000 photos over two decades—student‑athletes, coaches, events and championships—but storing them on internal servers made it slow and cumbersome to deliver time‑sensitive images to websites, social channels and member schools. Reliance on manual transfers (CDs/DVDs) and limited searchability created a bottleneck for timely sharing during events and championships.

By partnering with PhotoShelter’s Libris digital asset management system, the Big 12 moved its library to a cloud platform where every photo is tagged and easily searchable. Photographers upload and tag images directly, member schools log in to find and share content instantly, server load is reduced, and photographers and staff report faster, more efficient workflows—enabling the conference to meet the immediate demands of fans, colleges and reporters.

Big 12 Conference

Rob Carolla

Director of Communications