Case Study: The Houston Astros achieve a streamlined, self-service media workflow with PhotoShelter for Brands

How the Astros Built a Major League Media Machine

The Houston Astros, a Major League Baseball team with a fast-paced media operation, struggled to manage growing photo demands across social, marketing, community, and internal teams. Using Widen and OneDrive made asset access confusing, search inefficient, and photo requests highly manual, creating delays for the photography team. PhotoShelter for Brands helped the Astros move from a reactive workflow to a centralized, self-service content system.

With PhotoShelter for Brands, the Astros implemented structured folders, Smart Galleries, permissions controls, and FileFlow mobile delivery to make assets easy to find and share. The result was a more autonomous organization where staff can retrieve content on their own, no longer relying on text requests, Dropbox, or email chains. The team said the system has eliminated much of the manual effort and turned their archive into a fully organized, efficient media engine.

The Houston Astros

Evan Triplett

Manager of Photography